s/%s', $store_id, $cart_id ); return $this->client->patch( $resource, $args ); } /** * @link https://mailchimp.com/developer/reference/ecommerce-stores/ecommerce-carts/#delete-delete_ecommerce_stores_store_id_carts_cart_id * * @param string $store_id * @param string $cart_id * * @return bool */ public function delete_ecommerce_store_cart( $store_id, $cart_id ) { return ! ! $this->client->delete( sprintf( '/ecommerce/stores/%s/carts/%s', $store_id, $cart_id ) ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/carts/lines/#read-get_ecommerce_stores_store_id_carts_cart_id_lines * * @param string $store_id * @param string $cart_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_cart_lines( $store_id, $cart_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/carts/%/lines', $store_id, $cart_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/carts/lines/#read-get_ecommerce_stores_store_id_carts_cart_id_lines_line_id * * @param string $store_id * @param string $cart_id * @param string $line_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_cart_line( $store_id, $cart_id, $line_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/carts/%s/lines/%s', $store_id, $cart_id, $line_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/carts/lines/#create-post_ecommerce_stores_store_id_carts_cart_id_lines * * @param string $store_id * @param string $cart_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function add_ecommerce_store_cart_line( $store_id, $cart_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/carts/%s/lines', $store_id, $cart_id ); return $this->client->post( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/carts/lines/#edit-patch_ecommerce_stores_store_id_carts_cart_id_lines_line_id * * @param string $store_id * @param string $cart_id * @param string $line_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function update_ecommerce_store_cart_line( $store_id, $cart_id, $line_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/carts/%s/lines/%s', $store_id, $cart_id, $line_id ); return $this->client->patch( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/carts/lines/#delete-delete_ecommerce_stores_store_id_carts_cart_id_lines_line_id * * @param string $store_id * @param string $cart_id * @param string $line_id * * @return bool * @throws MC4WP_API_Exception */ public function delete_ecommerce_store_cart_line( $store_id, $cart_id, $line_id ) { $resource = sprintf( '/ecommerce/stores/%s/carts/%s/lines/%s', $store_id, $cart_id, $line_id ); return ! ! $this->client->delete( $resource ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/#create-post_ecommerce_stores_store_id_promo_rules * * @param string $store_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function add_ecommerce_store_promo_rule( $store_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules', $store_id ); return $this->client->post( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/#read-get_ecommerce_stores_store_id_promo_rules * * @param string $store_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_promo_rules( $store_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules', $store_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/#read-get_ecommerce_stores_store_id_promo_rules_promo_rule_id * * @param string $store_id * @param string $promo_rule_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_promo_rule( $store_id, $promo_rule_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s', $store_id, $promo_rule_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/#edit-patch_ecommerce_stores_store_id_promo_rules_promo_rule_id * * @param string $store_id * @param string $promo_rule_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function update_ecommerce_store_promo_rule( $store_id, $promo_rule_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s', $store_id, $promo_rule_id ); return $this->client->patch( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/#delete-delete_ecommerce_stores_store_id_promo_rules_promo_rule_id * * @param string $store_id * @param string $promo_rule_id * * @return boolean * @throws MC4WP_API_Exception */ public function delete_ecommerce_store_promo_rule( $store_id, $promo_rule_id ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s', $store_id, $promo_rule_id ); return ! ! $this->client->delete( $resource ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/promo-codes/#create-post_ecommerce_stores_store_id_promo_rules_promo_rule_id_promo_codes * * @param string $store_id * @param string $promo_rule_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function add_ecommerce_store_promo_rule_promo_code( $store_id, $promo_rule_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s/promo-codes', $store_id, $promo_rule_id ); return $this->client->post( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/promo-codes/#read-get_ecommerce_stores_store_id_promo_rules_promo_rule_id_promo_codes * * @param string $store_id * @param string $promo_rule_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_promo_rule_promo_codes( $store_id, $promo_rule_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s/promo-codes', $store_id, $promo_rule_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/promo-codes/#read-get_ecommerce_stores_store_id_promo_rules_promo_rule_id_promo_codes_promo_code_id * * @param string $store_id * @param string $promo_rule_id * @param string $promo_code_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function get_ecommerce_store_promo_rule_promo_code( $store_id, $promo_rule_id, $promo_code_id, array $args = array() ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s/promo-codes/%s', $store_id, $promo_rule_id, $promo_code_id ); return $this->client->get( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/promo-codes/#edit-patch_ecommerce_stores_store_id_promo_rules_promo_rule_id_promo_codes_promo_code_id * * @param string $store_id * @param string $promo_rule_id * @param string $promo_code_id * @param array $args * * @return object * @throws MC4WP_API_Exception */ public function update_ecommerce_store_promo_rule_promo_code( $store_id, $promo_rule_id, $promo_code_id, array $args ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s/promo-codes/%s', $store_id, $promo_rule_id, $promo_code_id ); return $this->client->patch( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/ecommerce/stores/promo-rules/promo-codes/#delete-delete_ecommerce_stores_store_id_promo_rules_promo_rule_id_promo_codes_promo_code_id * * @param string $store_id * @param string $promo_rule_id * @param string $promo_code_id * * @return boolean * @throws MC4WP_API_Exception */ public function delete_ecommerce_store_promo_rule_promo_code( $store_id, $promo_rule_id, $promo_code_id ) { $resource = sprintf( '/ecommerce/stores/%s/promo-rules/%s/promo-codes/%s', $store_id, $promo_rule_id, $promo_code_id ); return ! ! $this->client->delete( $resource ); } /** * Get a list of an account's available templates * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/templates/#read-get_templates * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_templates( array $args = array() ) { $resource = '/templates'; return $this->client->get( $resource, $args ); } /** * Get information about a specific template. * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/templates/#read-get_templates_template_id * @param string $template_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_template( $template_id, array $args = array() ) { $resource = sprintf( '/templates/%s', $template_id ); return $this->client->get( $resource, $args ); } /** * Create a new template. * * @link https://mailchimp.com/developer/reference/templates/#post_/templates * @param array $args * @return object * @throws MC4WP_API_Exception */ public function add_template( array $args ) { $resource = '/templates'; return $this->client->post( $resource, $args ); } /** * @link https://developer.mailchimp.com/documentation/mailchimp/reference/templates/default-content/ * @param string $template_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_template_default_content( $template_id, array $args = array() ) { $resource = sprintf( '/templates/%s/default-content', $template_id ); return $this->client->get( $resource, $args ); } /** * Create a new campaign * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#create-post_campaigns * @param array $args * @return object * @throws MC4WP_API_Exception */ public function add_campaign( array $args ) { $resource = '/campaigns'; return $this->client->post( $resource, $args ); } /** * Get all campaigns in an account * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#read-get_campaigns * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_campaigns( array $args = array() ) { $resource = '/campaigns'; return $this->client->get( $resource, $args ); } /** * Get information about a specific campaign. * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#read-get_campaigns_campaign_id * @param string $campaign_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_campaign( $campaign_id, array $args = array() ) { $resource = sprintf( '/campaigns/%s', $campaign_id ); return $this->client->get( $resource, $args ); } /** * Update some or all of the settings for a specific campaign. * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#edit-patch_campaigns_campaign_id * @param string $campaign_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function update_campaign( $campaign_id, array $args ) { $resource = sprintf( '/campaigns/%s', $campaign_id ); return $this->client->patch( $resource, $args ); } /** * Remove a campaign from the Mailchimp account * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#delete-delete_campaigns_campaign_id * @param string $campaign_id * @return bool * @throws MC4WP_API_Exception */ public function delete_campaign( $campaign_id ) { $resource = sprintf( '/campaigns/%s', $campaign_id ); return ! ! $this->client->delete( $resource ); } /** * Perform an action on a Mailchimp campaign * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/#action-post_campaigns * * @param string $campaign_id * @param string $action * @param array $args * @return object * @throws MC4WP_API_Exception */ public function campaign_action( $campaign_id, $action, array $args = array() ) { $resource = sprintf( '/campaigns/%s/actions/%s', $campaign_id, $action ); return $this->client->post( $resource, $args ); } /** * Get the HTML and plain-text content for a campaign * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/content/#read-get_campaigns_campaign_id_content * @param string $campaign_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function get_campaign_content( $campaign_id, array $args = array() ) { $resource = sprintf( '/campaigns/%s/content', $campaign_id ); return $this->client->get( $resource, $args ); } /** * Set the content for a campaign * * @link https://developer.mailchimp.com/documentation/mailchimp/reference/campaigns/content/#edit-put_campaigns_campaign_id_content * @param string $campaign_id * @param array $args * @return object * @throws MC4WP_API_Exception */ public function update_campaign_content( $campaign_id, array $args ) { $resource = sprintf( '/campaigns/%s/content', $campaign_id ); return $this->client->put( $resource, $args ); } /** * @return string */ public function get_last_response_body() { return $this->client->get_last_response_body(); } /** * @return array */ public function get_last_response_headers() { return $this->client->get_last_response_headers(); } } Hoe zorg je dat je copywriting onvergetelijk wordt? | Copywritings

Hoe je kunt zorgen dat je copywriting onvergetelijk wordt

hoe-lezers-je-onthouden

Ben je op zoek naar manieren om je copywriting op te laten vallen? Wil je dat jouw teksten onthouden worden door je doelgroep? Dan ben je hier aan het juiste adres! In dit blog artikel gaan we dieper in op hoe je ervoor kunt zorgen dat je teksten opvallen en blijven hangen bij je doelgroep. Want laten we eerlijk zijn, in een wereld vol afleiding is het niet gemakkelijk om de aandacht van je lezers vast te houden. Met de juiste strategieën en technieken is het zeker mogelijk om je teksten op te laten vallen en de aandacht van de lezer vast te houden. Hoe? Pak je pen en papier en ga mee op reis naar de wondere wereld van de copywriting. We beloven dat dit een leerzame en inspirerende reis zal worden!

De aandacht van de lezer grijpen, zo doe je dat!

Voordat jouw teksten door de lezer onthouden kunnen worden, moet je er eerst voor zorgen dat ze de aandacht van de lezer grijpen. Maak dan gebruik van opvallende koppen om de lezer aan te zetten om verder te lezen. Gebruik wisselende zinslengtes en alinea’s om de tekst visueel aantrekkelijker te maken. Activerende woorden zoals “ontdek”, “ontvang” of “ontsnap” kunnen de aandacht van de lezer vasthouden en hem of haar aanzetten tot actie. Verdeel de tekst in duidelijke punten met behulp van bullet points en als laatste tip: gebruik afbeeldingen om de tekst visueel aantrekkelijker te maken.

Hoe verder?

Super! Je hebt de aandacht van de lezer weten te pakken! Maar hoe zorg je ervoor dat ze jouw teksten onthouden? Er zijn een aantal manieren, hier onze tips: 

Maak gebruik van herhaling

Door bepaalde elementen te herhalen, zoals een kernboodschap of een slogan, kun je ervoor zorgen dat de lezer deze onthoudt. Maar let op, je wilt niet te veel in herhaling treden, dat zorgt er juist weer voor dat de aandacht van de lezer afdwaalt.

Maak gebruik van verhalen

Verhalen zijn een krachtig middel om informatie over te brengen. Door gebruik te maken van verhalen, kun je ervoor zorgen dat de lezer de informatie beter onthoudt. Meer weten over storytelling? Lees het in deze blog!

Gebruik emoties

Emoties zijn een krachtig middel om informatie te laten landen bij de lezer. Door emoties te gebruiken in je teksten, kun je ervoor zorgen dat de lezer de informatie beter onthoudt. Meer te weten komen over hoe je emoties inzet in je copywriting en de lezer overtuigt? Lees het in deze blog.

Copywriting uitbesteden aan Copywritings!

Ben je klaar met alle rompslomp die komt kijken bij het schrijven van copy voor je bedrijf? Laat al het gedoe achterwege en vertrouw het aan ons toe! Bij Copywritings weten we als geen ander hoe we de teksten voor jouw website naar het volgende niveau tillen. Onze talentvolle copywriters zijn gespecialiseerd in het schrijven van teksten die zowel persoonlijk als creatief zijn, en hebben kennis van alle denkbare onderwerpen. Neem contact met ons op en ontdek hoe we jou kunnen helpen om te schitteren met jouw website!

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